For Immediate Release
Partnership has led to the planting and maintaining of more than 16,000 trees
Burlington, Ontario – 2011 marks the 15th anniversary of IKEA Canada’s partnership with Tree Canada. Each spring the two organizations have hosted a tree planting event that has led to the planting of more than 16,000 trees. In 2009 IKEA Canada started charging 5 cents for plastic bags and donated the full $280,000 in proceeds from the Bag the Bag campaign to Tree Canada, before eliminating plastic bag use altogether.
“The Pick a Tree, Plant a Tree and Bag the Bag programs, in partnership with Tree Canada, underscores IKEA’s long standing commitment to sustainable practices and commitment to the communities where we do business,” says Kerri Molinaro, President of IKEA Canada. “We are thrilled to celebrate this accomplishment and look forward to continuing to work together to make a positive impact on people and the environment.”
The 16,000 trees planted to date can potentially absorb 11,734.40 tonnes of CO2 over the course of their lives estimated at 80 years.
“Over 16,000 trees is no small feat,’ says Michael Rosen, Tree Canada President. “We are proud to work with IKEA who is committed to improving the communities they live in by expanding urban forests. IKEA has set a high sustainability standard that other corporations should follow.”
On May 16 & 17, IKEA co-workers will again be digging, planting and caring for trees and shrubs as part of the Pick a Tree, Plant a Tree, program. Communities across the country will see IKEA co-workers and Tree Canada advisors plant saplings, trees and shrubs in community parks, riverside areas and schools where IKEA operates.
IKEA is a leading home furnishings retailer with 267 stores in 25 countries worldwide, which are visited by 590 million people every year. IKEA Canada has 11 stores which are visited by over 25 million people every year. Last year the ikea.com websites attracted 450 million visitors. Founded in 1943, IKEA’s business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.ikea.ca.
About Tree Canada
Tree Canada is a not-for-profit charitable organization established to encourage Canadians to plant and care for trees in urban and rural environments. A winner of the Canadian Environmental Award (2007), Tree Canada engages Canadian companies, government agencies and individuals to support the planting of trees, the greening of schoolyards, and other efforts to sensitize Canadians to the benefits of planting and maintaining trees. To date, more than 77 million trees have been planted, more than 450 schoolyards have been greened, and Tree Canada has organized 9 national urban forestry conferences. More information about Tree Canada is available at www.treecanada.ca
National Public Relations Manager,
T: 905-637-9440 x6378