Eterne Award recognizes company’s environmental stewardship

DIEPPE (NB) – July 18, 2013 – MAJESTA, the locally made, Treesponsible™ brand of household paper products was recognized by Tree Canada today, in a ceremony held at the J.D. Irving, Limited Moncton building at 100 Midland Drive in Dieppe, NB.

Made from an ancient section of a tree dating back to around 2400 B.C., the Eterne Award is a national award given annually to companies who support Tree Canada and exemplify the very best in environmental stewardship. JDI, Co-CEO Robert K. Irving and Tree Canada President Michael Rosen, R.P.F. unveiled the award during the celebration.

“We at Tree Canada understand too well, that trees have been a passion of J.D. Irving, Limited since its founding,” said Michael Rosen.

MAJESTA paper products are made from trees grown in JDI managed forests. The soft, green brand, MAJESTA goes beyond JDI’s normal tree planting in that three (3) trees are planted for every one (1) used to make MAJESTA products.

“At JDI, we believe trees and forests are an important part of our future. We have been in the forest products’ business for over 130 years,” said Mr. Irving. “We really believe tomorrow depends on what we do today. We are responsible for ensuring a healthy forest future for generations to come.”

MAJESTA has partnered with Tree Canada since 2009. Through their Trees of Knowledge competition, they have jointly awarded with Focus on Forests, three outdoor classrooms worth $20,000 each. The most recent winner was Island View School in Saint John, NB.

“In presenting MAJESTA with the Eterne Award, we are recognizing the tangible link the company is making between trees and the quality of our children’s schooling,” said Rosen.

MAJESTA will also be partnering with Tree Canada to promote National Tree Day on Sept. 25. More information on National Tree Day can be found at

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For further information, contact:

Mary Keith,
Vice President, Communications
J.D. Irving, Limited
(506) 632-5122

Richard Walker
Director of Communications & Event Planning
Tree Canada
(613) 576-5545 ext 224