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Moe Assaf

Board Member

Moe is a seasoned financial services executive with 20 years of management and senior leadership experience. He is currently the Senior Director of Financial Services for The Brick – Canada’s largest home furnishings retailer. Moe sits on the company’s executive leadership team, plays a key role in the strategic planning for the organization, and oversees a team of 350 across Canada.

Moe provides executive leadership and oversight for several divisions and wholly owned subsidiaries of the organization, including the consumer and commercial credit divisions, two regulated insurance companies, a warranty division, and the largest in-home service company in the country.

Over the last 17 years at The Brick, Moe has helped the organization navigate through periods of tremendous change including expansions, acquisitions, recessions, an initial public offering and more recently – substantial growth in profitability.

After earning a specialization degree in Economics and Mathematics from the University of Alberta, Moe later completed his Executive MBA in 2013.

Happily married with four children (ages 14, 14, 9, and 4), Moe spends his free time with his kids’ activities and sports, enjoys hockey and travelling.