Scott D’Cunha

Scott D’Cunha


Scott D’Cunha is a seasoned marketing and ecommerce executive with over twenty years of experience in delivering ambitious visions and executing plans across multiple industries, and leading people to work together to deliver exceptional results. In addition to marketing and ecommerce, Scott’s expertise extends across strategic market planning, business development and customer acquisition, and loyalty and retention management.

Scott is the Vice President, eCommerce, of the LCBO, with responsibility for building out and growing their online channel and digital capabilities in Ontario. Prior to joining the LCBO Scott led Staples’ commercial marketing and commerce functions in Canada, building an industry award-winning team and managing the P&L for Staples’ online business – doubling online revenues over his tenure to create one of the largest online businesses in Canada. Previously Scott spent almost five years consulting with Capgemini, a major multi-national consulting organization, focusing on delivering Strategy & Transformation projects across the retail, government, energy, lottery and entertainment sectors, specifically in the areas of Marketing and Merchandising across North America. Prior to consulting, Scott worked for well-known retailers, Marks & Spencer and Bata International. Through his career, Scott has worked across North America and Europe, and has a strong global perspective.

Scott received his BA (Hons) in Economics from Lancaster University in the UK, and his MBA from the Schulich School of Business, York University. Scott also holds a Professional Postgraduate Diploma in Strategic Marketing and a Diploma in Digital Marketing from the Chartered Institute of Marketing (UK), and is an accredited Chartered Marketer in both the UK (CIM) and in Canada (CMA). Scott has also completed courses with the Schulich School of Business in Leading Sustainable Strategic Change, and Creating Extraordinary Customer Service and Client Marketing Strategies. He is also a desired speaker on the topics of Customer Loyalty, Customer Experience, Digital Transformation and Strategic Marketing.

Scott resides in Oakville, Ontario with his wife and three young children, and enjoys travelling, watching soccer (a die-hard Liverpool supporter), playing tennis, reading classical history and listening to 1980’s British pop music. Scott has also served on the Board of Directors of the Oakville Literacy Council, a charity dedicated to improving adult literacy skills, and regularly volunteers with Junior Achievement.