From Farming to Gaming: Sponsors Find Meaningful Ways to Plant Trees

Tree Canada


Resilient ecosystems, healthier people and greener communities are essential to Canada’s present and future. That’s why we welcome opportunities to celebrate and invest in our planet today.

At Tree Canada, we are encouraged by our community’s support for our work to help grow better places to live. We are delighted to see sponsors from across different industries take action in meaningful and innovative ways to support tree planting and sustainable practices across Canada.

Dairy Farmers of Canada

On April 4th, Dairy Farmers of Canada launched a six-week campaign called “Here for Tomorrow.” It is a donation-matching initiative in which all donations made through their campaign’s donation page will help Tree Canada plant trees across the country.

Beyond their ongoing support of rural tree planting through our National Greening Program, Dairy Farmers of Canada also plans to sponsor urban tree planting grants this fall.

Last year, they helped us plant 25,000 trees. By the end of 2022, they will have planted 50,000 trees.

Royal Bank of Canada (RBC)

RBC Wealth Management launched the “E for a Tree Program” to reward RBC clients that have opted for paperless billing with the planting of a tree. By the end of 2023, they will have planted 100,000 trees through the program.

They have also sponsored the development of an app-based carbon calculator as a workplace engagement tool, which launches this week and will be available to all RBC Wealth Management staff across the country.

RBC Rewards has also partnered with Tree Canada to offer their Visa cardholders the option to convert earned reward points into a donation to Tree Canada’s planting programs.


LCBO launched an environmental campaign exclusively in retail stores across Ontario on April 14th. Donations made through the campaign will go towards Tree Canada’s Community Tree Grants and Partners in Planting programs. They will also be contributing to the National Greening Program in an effort to compensate for their printed materials.


Last week, Shaw launched Tree Spree, a tree-planting initiative to turn digital trees into real ones through playing the Animal Crossing, Minecraft or Stardew Valley video games. Shaw has generously offered to match the number of trees planted virtually with a donation to plant the same number of trees in real life, through Tree Canada. Watch our CEO, Danielle St-Aubin, explain the benefits of trees at the launch event.

Shaw has been a Tree Canada partner since 2017 and has helped plant more than 36,557 trees across Canada.


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