Annual Giving Coordinator

Location: Hybrid, based in National Capital Region preferred

Language requirement: English, with French being a strong asset

Accountable for:  Nurturing donor relationships and the planning and implementation of strategies to identify, cultivate, solicit, and steward individual donors

Accountable to: Head of Individual Giving

Term: Continuing

Application deadline: April 4, 2025

About Tree Canada

Since 1992, Tree Canada has worked relentlessly to grow Canada’s tree canopy through our greening programs, research, and engagement efforts. We are the only national non-profit organization dedicated to planting and nurturing trees in rural and urban environments. Our track record of collaborating with all levels of government, the urban forestry sector, business partners, and community groups uniquely positions us to engage Canadians in the fight against climate change. Together we plant millions of trees each year, helping to grow resilient ecosystems and healthier, greener communities across Canada.

If you believe in the benefits of trees and are looking for a dynamic workplace that is poised for growth, Tree Canada would love to hear from you!

About the Position

Tree Canada is recruiting an Annual Giving Coordinator. The Annual Giving Coordinator will be responsible for nurturing donor relationships and the planning and implementation of strategies to identify, cultivate, solicit, and steward individual donors in support of Tree Canada. The incumbent will report to and work with the Head of Individual Giving to guide a direct mail and digital solicitation strategy and manage annual giving to the organization.

Areas of Responsibility

• Collaborate with the Head of Individual Giving and draw from Tree Canada’s Strategic Plan, to develop annual work plans and priorities that nurture growth in donor identification, cultivation, and solicitation and enhance the donor experience.
• Secure new, renewed, or increased funding from individuals through online giving, direct mail, lead generation, acquisition, and digital campaigns.
• Build and maintain positive relationships with individual donors and community stakeholders. Respond to donor enquiries in a timely, respectful, and thorough manner.
• Liaise with Tree Canada’s Communications team to develop regular impact communications to ensure that Tree Canada remains an accountable partner to its base of supporters.
• Work closely with external agencies in the planning and execution of digital and direct mail campaigns, as well as donor stewardship communications.
• Work with colleagues in Corporate Development to facilitate effective employee engagement campaigns.
• In consultation with the Chief Development Officer, Head of Individual Giving, and Donor Relations and Database Officer, conduct data analysis to inform annual performance and revenue targets.
• Collaborate with the Donor Relations and Database Officer on regular reporting processes and benchmarking to measure the results of annual giving activities.
• Regularly conduct donor moves management reviews with the Head of Individual Giving to ensure the effective identification and engagement of qualified leadership, major, and legacy philanthropists.
• Ensure accurate and timely action entry into the donor database.
• The incumbent might occasionally be called upon to attend and assist in the coordination of special events or donor gatherings.

About You

• Post-secondary education and at least three years of experience working in a non-profit environment.
• A minimum of three years of experience coordinating annual giving activities, with demonstrable skills in direct mail and digital campaign management.
• A strong rapport with donors and other stakeholders and the ability to research and create key messages in response to donor enquiries.
• An understanding of annual giving benchmarking, data analysis, and reporting.
• Familiarity working with a donor database/CRM, with a preference for experience in Salesforce and/or Blackbaud Raiser’s Edge.
• Exceptional written and verbal communication skills in English is a must, with the ability to communicate effectively in French being a strong asset to the role.
• Must possess exemplary organizational skills and a willingness to work in a fast-paced and multi-priority environment.
• You have a passion for the environment and the work of Tree
• You have high ethical standards and the ability to work with sensitive information in a confidential manner.

Tree Canada Work Environment and Culture

Tree Canada values our passionate and skilled team. We truly believe that each employee, contractor, and volunteer contributes directly to the growth and success of our organization. We put trust in our talented team and are pleased to offer a hybrid work environment. Together, our team is intentionally creating a work culture that is collaborative, respectful, caring, impactful, and productive. We aim to create a culture of care so that each team member may thrive, contribute, and grow professionally at Tree Canada.

Commitment to Diversity and Inclusion

Tree Canada is an equal opportunity employer committed to diversity and inclusion. We believe in equality and diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and disability. Tree Canada encourages and welcomes applications from members of racialized communities, Indigenous peoples, persons with disabilities, persons of diverse sexual orientations and gender identities, and with the skills/knowledge to productively engage with diverse communities. We are committed to a selection process and work environment that is barrier-free. If you need any accommodations or adjustments throughout the interview process and beyond, please indicate this in your application.

You don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles at Tree Canada!

We sincerely thank all those who express interest and apply, but only short-listed candidates will be contacted.